TRULY CONTEMPORARY, TRULY CLASSIC

Eight years after it was first launched, the award-winning Rado True is back and more irresistible than ever. Crafted in high-tech ceramic, this contemporary classic makes going back to basics look impossibly chic. The True is today’s take on the classically round watch face, with a complex production process that contrasts with the simplicity of its timeless shape.

What’s new about the True? Though the shape hasn’t changed much, this pared-down beauty is now packed with the latest in high-tech ceramic technology. A sleek refashioned case with lines that seamlessly flow into the bracelet lend the True a new elegance. Now made using revolutionary monobloc case construction, the True is also as light as a feather and as hard as nails.